With heart and taste. Since 1960.
Tradition meets quality - a partner for bakeries, confectioners and ice cream parlors in Austria for over 60 years.
Baked goods, ice cream & decor with attention to detail.
Anna Gold Handels GmbH was founded in Vienna in 1960 and is now a modern, owner-managed family business in its third generation.
Our heart beats for bakeries, patisseries, ice cream parlors and hobby bakers - with high-quality raw materials, decoration materials, packaging solutions and a range that leaves nothing to be desired.
We have been a reliable partner for professionals for over 60 years - personal, flexible and with a strong service promise.
Our values
Familiar & personal
With us, you talk to people who know their trade.
Flexible
We respond quickly and straightforwardly - even to special requests.
Reliable
We deliver what we promise.
Sustainable
in the product range and in thinking
Experience
Over 65 years of expertise in baked goods & ice cream
Strong product range
Over 200 suppliers, daily freshness, individual solutions.
A team with experience and passion.
30 dedicated employees form the heart of Anna Gold. Many of them have been with our company for decades – some even since their apprenticeship.
Our customers appreciate the direct contact, the expertise and the genuine passion for high-quality food, decor and service.
Every day, we combine expertise, friendliness, and an open ear to reliably turn your wishes into reality – with care and attention to every detail.
Logistics and quality at a glance
Well organized, reliably delivered.
Our products reach our customers reliably, quickly and under optimal conditions - thanks to well thought-out logistics and our own infrastructure.
At our site in Vienna, we operate our own warehouse with several temperature zones - including dry storage areas, an area for temperature-controlled goods and a modern deep-freeze warehouse. This allows us to deliver flexibly and according to type.
The company's own fleet of special split trucks ensures that both frozen products and non-temperature-controlled goods can be transported simultaneously and separately - ideal for mixed orders.
We are also IFS Wholesale certified at Higher Level - This confirms our high quality standard, which we live by every day.
Logistics and quality at a glance
Well organized, reliably delivered.
Our products reach our customers reliably, quickly and under optimal conditions - thanks to well thought-out logistics and our own infrastructure.
At our site in Vienna, we operate our own warehouse with several temperature zones - including dry storage areas, an area for temperature-controlled goods and a modern deep-freeze warehouse. This allows us to deliver flexibly and according to type.
The company's own fleet of special split trucks ensures that both frozen products and non-temperature-controlled goods can be transported simultaneously and separately - ideal for mixed orders.
We are also certified to IFS Wholesale at Higher Level - this confirms our high quality standards, which we live by every day.
2025
Management by Mario Gold and Marcus Weihs.
2024
Expansion of the deep-freeze warehouse
2019
IFS certification and takeover of Alpha Handels GmbH
2005
Mario Gold takes over the management
1992
Relocation to the current Anna Gold company building
1991
Werner Gold takes over the management
1960
Founded by Anna & Johann Gold in Vienna
Our history
A family business since 1960
Request now
We are there for you - personally, competently and reliably
Whether you run a restaurant, hotel, ice cream parlor or small individual business -
At Anna Gold, you not only receive high-quality products, but also personal advice tailored to your individual needs. Our team supports you and provides tailor-made solutions for your business.
Use our short inquiry form to get in touch quickly or visit our contact page to find out more about our services and contacts for your industry.
We look forward to supporting you.